I'm Samuel Péan
Web & Social Analyst, PhD in Behavioral Sciences
- since 1984
From PhD in Behavioral Science to Web Analytics…
I used to track animal behavior on the field, now I’m tracking consumer behavior on the web.
Abilities
Data analysis
Google Analytics, Adobe Analytics, Excel, R
I master all the standard tools (from both Adobe and Google). I can extract data and do post-treatments using Excel or R.
Dashboarding
BIME Analytics, Power BI
I can connect both Google Analytics, Adobe Analytics, Twitter or Facebook APIs to dashboarding systems and summarize key results in few graphs.
Behavioral Analytics
Google Analytics, Adobe Analytics
I know how to analyze customers paths to identify when consumer journeys break. I can suggest optimisation to optimize the Customer Conversion Rate.
Presentation
Powerpoint
As a former Researcher, I used to synthesize my works a present in front of experts. I also used to teach so I had to be pedagogical to describe complexe things to a naive audience.
Professional Skills
Language Skills
Français
Bonjour, puis-je avoir une pinte de Duvel s'il vous plaît ?
English
Hello Sir, can I have a pint of Guinness please?
Italiano
Ciao! Sarebbe possibile avere une pinta di Perroni per favore?
Español
¡Hola! Una pinta de San Miguel, por favor.
My Last Tweets
Pretty sad 😢 #NotreDame https://t.co/hLX2lZyzu1
¯\_(ツ)_/¯ https://t.co/YRl5ScJsV6
When France wins #WC2018 during your presidency... #FRACRO https://t.co/NTH9X5PmwG
Croats so dominate the match they even score goals for France... ¯\_(ツ)_/¯ #FRACRO
Match has not yet begun and it's already a huge mess... ¯\_(ツ)_/¯ #FRACRO https://t.co/qFc7HzLYFx
Work Experience
Web & Social Analyst
Wunderman
Analytics (Adobe Analytics / Google Analytics / Google Tag Manager):
‣ Tagging plan (conception & integration)
‣ Automated dashboards & reports
‣ Custom GTM triggers using jQuery
Dashboarding (Power BI):
‣ Analytics frameworks
‣ Development of dynamic dashboards based on site-centric and social metrics
Listening (NetBase):
‣ Products’ & brands’ online reputation
‣ Search for insights on generic topics for strategic planning
Conversion Rate Optimization:
‣ Website audit with UX team
‣ Consumer journey analysis
‣ Technical recommendations to optimize tracking
Voice marketing:
‣ Contribution to bot’s structure conception with UX & strategic planing
‣ Google measurement protocol integration to get consumers paths.
Digital Data Analyst
GTB
Analytics (Adobe Analytics / Google Analytics / Google Tag Manager):
‣ Tagging plan (conception & integration)
‣ Automated dashboards & reports
‣ On-demand extract & analysis
‣ Weekly / Monthly cross-channel reports with the media team
‣ Custom GTM triggers using jQuery
‣ Media tags implementation
Dashboarding (BIME Analytics):
‣ Analytics frameworks
‣ Cross-canal dashboards setup & design (Adobe Analytics, DoubleClick, Facebook, Twitter, etc.)
Listening (Synthesio):
‣ Products’ & brands’ online reputation
‣ Collaboration with strategic planning to find insights on generic topics
Data Analyst
Freelance
Google Analytics:
‣ Tagging plan (conception & integration)
‣ Automated reports
‣ On-demand extracts and analyses
Google Tag Manager:
‣ Triggers customization for Analytics
Programming:
‣ Chrome extensions (HTML, CSS & JS) based on Twitter & Dailymotion APIs
Research Engineer, PhD Student
Ifremer
Data acquisition:
‣ Video processing (both automatic and manual) to extract behavioral data
‣ Java and VB scripts writing for image analysis
Data analysis:
‣ Data treatment from raw coordinates to locomotor behavior
‣ Statistics using R, SPSS or Statistica
Management:
‣ Experimental planning setups
‣ Technicians and trainees management
Communication:
‣ Scientific articles and reports writing
‣ Oral communication in international congresses
Education
PhD in Behavioral Ecotoxicology, with Highest Honor
University of La Rochelle, France
Master in Marine Ecology, with Honor
University of La Rochelle, France
License in General Biology
University of La Rochelle, France
My Interests
Feel Free To Contact Me!
I you have any question, feel free to contact me 😉
Bibliography
Peer-reviewed articles
Millot, S., Péan S., Labbé L., Kerneis T., Quillet E., Dupont-Nivet M.., Bégout M.-L. (2014). Assessment of Genetic Variability of Fish Personality Traits using Rainbow Trout Isogenic Lines. Behavior Genetics.
Péan S., Daouk T., Vignet C., Lyphout L., Leguay D., Loizeau V., Cousin X., Bégout M.-L. (2013). Long-term dietary-exposure to non-coplanar PCBs induces behavioral disruptions in adult zebrafish and their offspring. Neurotoxicology and Teratology, Vol 39: 45-56.
Vignet C., Bégout M.-L., Péan S., Lyphout, L., Leguay D., Cousin X. (2013). Systematic screening of behavioural responses in two zebrafish lines. Zebrafish, Vol 10(3): 365-375.
Benhaïm D., Bégout M.-L., Péan S., Manca M., Prunet P., Chatain B. (2013). Impact of a plant-based diet on behavioural and physiological traits in sea bass (Dicentrarchus labrax). Aquatic Living Ressources, Vol 26(02): 121-131.
Benhaïm D., Péan S., Lucas G., Blanc N., Chatain B., Bégout M.-L. (2012). Early life behavioural differences in wild caught and domesticated sea bass (Dicentrarchus labrax). Applied Animal Behaviour Science, Vol 141(1-2): 79–90.
Cousin X., Daouk T., Péan S., Lyphout L., Schwartz M.-É., Bégout M.-L. (2012). Electronic individual identification of zebrafish using radio frequency identification (RFID) microtags. Journal of Experimental Biology, Vol 215(16): 2729-2734.
Benhaïm D., Bégout M.-L., Péan S., Brisset B., Leguay D., Chatain B. (2012). Effect of fasting on self-feeding activity in juvenile Sea bass (Dicentrarchus labrax). Applied Animal Behaviour Science, Vol 136(1): 63-73.
Benhaïm D., Péan S., Brisset B., Leguay D., Bégout M.-L., Chatain B. (2011). Effect of size grading on Sea bass (Dicentrarchus labrax) juveniles self-feeding behaviour, social structure and culture performances. Aquatic Living Resources, Vol 24(04): 391-402.
Millot S., Péan S., Chatain B., Bégout M.-L. (2011). Self-feeding behaviour changes induced by a first and a second generation of domestication or selection for growth in the European sea bass (Dicentrarchus labrax). Aquatic Living Resources, Vol 24(01): 53-61.
Millot S., Péan S., Leguay D., Vergnet A., Chatain B., Bégout M.-L. (2010). Evaluation of behavioral changes induced by a first step of domestication or selection for growth in the European sea bass (Dicentrarchus labrax): A self-feeding approach under repeated acute stress. Aquaculture, Vol 306(1-4): 211-217.
Oral communications
Péan S., Daouk T., Vignet C., Lyphout L., Leguay D., Loizeau V., Cousin X., Bégout M-L. (2012). Long-term food exposure to PCB mixtures induces behavioural disruptions in adult zebrafish and their offspring. Annual Symposium of the Fisheries Society of the British Isles (FSBI), Norwich, United-Kingdom – July 9-13, 2012.
Vignet C., Le Menach K., Péan S., Lyphout L., Leguay D., Budzinski H., Bégout M.-L, Cousin X. (2012). Long term effects of an early exposure to PAHs on zebrafish behavioural responses. Annual Symposium of the Fisheries Society of the British Isles (FSBI), Norwich, United-Kingdom – July 9-13, 2012.
Péan S., Daouk T., Besson M., Loizeau V., Cousin X., Bégout M.-L. (2010). Effects of PCBs on zebrafish behaviour. 9th International Congress on the Biology of Fish, Barcelona, Spain – July 5-9, 2010.
Lyphout L., Péan S., Schwartz M-É., Daouk T., Bégout M.-L., Cousin X. (2009). Individual identification of zebrafish using Nonatec RFID tags. 1st Meeting on Emerging Technologies in Zebrafish, Bilbao, Spain – November 25-26, 2009.
Millot S., Péan S., Mayeras A.-L., Labbé L., Dupont-Nivet M., Bégout M.-L. (2009). Fish personality as a measure of phenotypic plasticity in rainbow trout clones. International Ethological Conference, Rennes, France – August 19-24, 2009.
Millot S., Péan S., Bégout M.-L., Chatain B. (2009). Chronic and acute stress effects on feeding behaviour and growth performances of different European sea bass strain (Dicentrarchus labrax). Wellfish meeting, COST 867, Isafjordur, Iceland – June 15-28, 2009.
Péan S., Millot S., Bégout M-L., Chatain B. (2009). Acute and chronic stress effects on feeding behaviour and growth performance in different strains of European sea bass (Dicentrarchus labrax). Quatrièmes Rencontre de l’Ichtyologie en France, Paris, France – March 24-27, 2009.
Lefrançois C., Luna Acosta A., Millot S., Péan S., Bégout M-L., Domenici P. (2008). Swimming performance and aerobic metabolic scope in domesticated strains of European sea bass, Dicentrarchus labrax. International Congress on the Biology of Fish, Portland, USA, July 28 – August 1, 2008.
Poster
Vignet C., Le Menach K., Péan S., Lyphout L., Leguay D., Budzinski H., Bégout M.-L, Cousin X. (2012). Long term effects of an early exposure to PAHs on zebrafish behavioural responses. 6th SETAC World Congress / SETAC Europe 22nd Annual Meeting, Berlin, Germany – May 20-24, 2012.
Cousin X., Daouk T., Péan S., Vignet C., Larcher T., Roupsard F., Lyphout L., Leguay D., Loizeau V., Bégout M.-L. (2012). Long-term food-exposure to PCB mixtures induces reproductive and behavioural disruptions in zebrafish. 6th SETAC World Congress / SETAC Europe 22nd Annual Meeting, Berlin, Germany – May 20-24, 2012.
Hunter E., Péan S., Bégout M.L. (2011). Impacts of tagging on the common sole, Solea solea. Eighth International Flatfish Symposium, IJmuiden, The Netherlands – November 5-11, 2011.
Dupont-Nivet M., Prunet P., Bégout M.-L., Pellegrini P., Khaw H.L., Millot S., Péan S., Aupérin B., Valotaire C., Rolland J., Kerneis T., Goardon L., Quillet E. (2010). Genetics of adaptation in rainbow trout: A multidisciplinary approach. Aquaculture Europe, Porto, Portugal – October 5-8, 2010.
Péan S., Daouk T., Mayeras A.-L., Besson M., Loizeau V., Cousin X., Bégout M.-L. (2010). From model to fisheries species: Behavioural studies to reveal the potential effects of contaminant on fish population. ICES Annual Science Conference, Nantes, France – September 20-24, 2010.
Péan S., Daouk T., Cousin X., Bégout M.-L. (2010). A contribution from Zebrafish behavioural ecologists. EuFishBioMed meeting, COST BM0804, London, United-Kingdom – September 8-9, 2009.
Péan S., Mayeras A.-L., Loizeau V., Bégout M.-L. (2010). Effects of organic pollutants on common sole behavior. PhD Students Meeting La Rochelle, France – April 29, 2010.
Péan S., Mayeras A.-L., Loizeau V., Bégout M.-L. (2009). Do PCBs affect fish behaviour ? International Ethological Conference, Rennes, France – August 19-24, 2009