I'm Samuel Péan
Web & Social Analyst, PhD in Behavioral Sciences
- since 1984
From PhD in Behavioral Science to Web Analytics…
I used to track animal behavior on the field, now I’m tracking consumer behavior on the web.
Abilities
Behavioral Analytics
Google Analytics, Adobe Analytics, Piwik Pro, Matomo, Piano Analytics (ex. AT Internet), ContentSquare, HotJar, Python, R
I know how to analyze customers paths to identify when consumer journeys break. I can suggest optimisation to optimize the Customer Conversion Rate.
Dashboarding
Power BI, Excel VBA, Python
I can connect both Google Analytics, Adobe Analytics, Twitter or Facebook APIs to dashboarding systems and summarize key results in few graphs.
Tracking integration
TagCommander, Google Tag Manager, JavaScript
I'm a JavaScript power-user so I can find technical solutions to help front developer integrating analytics tracking or push my solutions directly in any TMS.
Business
Let's talk about money...
My technical skills enable me to have good relationships with my clients and to sell them solutions that are suited to their needs. In the agency, I participate in calls for tenders and contribute to the development of the business.
Presentation
Powerpoint
As a former Researcher, I used to synthesize my works a present in front of experts. I also used to teach so I had to be pedagogical to describe complexe things to a naive audience.
Management
I have some soft skills...
My background in research and university teaching allows me to pass on my knowledge to my teams and to support them in their skill development.
Professional Skills
Language Skills
Français
Bonjour, puis-je avoir une pinte de Duvel s'il vous plaît ?
English
Hello Sir, can I have a pint of Guinness please?
Italiano
Ciao! Sarebbe possibile avere une pinta di Perroni per favore?
Español
¡Hola! Una pinta de San Miguel, por favor.
Work Experience
Head of Web Analytics
WIDE Agency
Management
‣ Development of Web Analytics / CRO offers
‣ Business development of Web Analytics activity (pitch, call for proposals / a call for tenders)
‣ Partnership with editors
‣ Recruitment of team members
Tagging (Google Tag Manger / Google Analytics / TagCommander / AT Internet)
‣ Audit
‣ Tracking plan creation & integration
Analyses
‣ Customer journey analyses with UX team
‣ Automated dashboards setup
Cookie compliance
‣ Cookie / tag audit
‣ Compliance recommendations
Codeing projects
‣ Automated bot based on Python / Selenium
‣ VBA project to encapsulated, deploy & encapsulate Python scripts
Clients : Hennessy, Audi, Crédit Agricole Assurances, VYV, TF1
Senior Web Analyst
Publicis Sapient
Analytics lead for Nissan Europe (24 countries)
Adobe Analytics:
‣ Tagging strategy
‣ Tagging audit
‣ Reports automation
‣ Automated dashboards setup
‣ Customer journey analyses with UX team
DMP/Perso lead for Nissan Europe (8 countries)
Adobe Audience Manager (DMP):
‣ Traits & segments creation
‣ DMP strategy recommendation with media agency
‣ DMP use-cases with onsite personalization (Adobe Target)
Adobe Target (onsite personalization)
‣ Onsite personalization strategy
‣ Activity creation & supervision
‣ Custom scripts redaction & supervision to rewrite DOM
OneTrust (CMP):
‣ OneTrust implementation with Google Tag Manager and Adobe Dynamic Tag Manager (DTM)
‣ Media & Analytics tags setup based on CMP rules
Google Tag Manager:
‣ Analytics custom triggers
‣ Media tags implementation
Clients: Nissan Europe, Galeries Lafayette, Ma French Bank (groupe La Banque Postale), Engie Pro
Web & Social Analyst
Wunderman
Analytics (Adobe Analytics / Google Analytics / Google Tag Manager):
‣ Tagging plan (conception & integration)
‣ Automated dashboards & reports
‣ Custom GTM triggers using jQuery
Dashboarding (Power BI):
‣ Analytics frameworks
‣ Development of dynamic dashboards based on site-centric and social metrics
Listening (NetBase):
‣ Products’ & brands’ online reputation
‣ Search for insights on generic topics for strategic planning
Conversion Rate Optimization:
‣ Website audit with UX team
‣ Consumer journey analysis
‣ Technical recommendations to optimize tracking
Voice marketing:
‣ Contribution to bot’s structure conception with UX & strategic planing
‣ Google measurement protocol integration to get consumers paths.
Digital Data Analyst
GTB
Analytics (Adobe Analytics / Google Analytics / Google Tag Manager):
‣ Tagging plan (conception & integration)
‣ Automated dashboards & reports
‣ On-demand extract & analysis
‣ Weekly / Monthly cross-channel reports with the media team
‣ Custom GTM triggers using jQuery
‣ Media tags implementation
Dashboarding (BIME Analytics):
‣ Analytics frameworks
‣ Cross-canal dashboards setup & design (Adobe Analytics, DoubleClick, Facebook, Twitter, etc.)
Listening (Synthesio):
‣ Products’ & brands’ online reputation
‣ Collaboration with strategic planning to find insights on generic topics
Data Analyst
Freelance
Google Analytics:
‣ Tagging plan (conception & integration)
‣ Automated reports
‣ On-demand extracts and analyses
Google Tag Manager:
‣ Triggers customization for Analytics
Programming:
‣ Chrome extensions (HTML, CSS & JS) based on Twitter & Dailymotion APIs
Research Engineer, PhD Student
Ifremer
Data acquisition:
‣ Video processing (both automatic and manual) to extract behavioral data
‣ Java and VB scripts writing for image analysis
Data analysis:
‣ Data treatment from raw coordinates to locomotor behavior
‣ Statistics using R, SPSS or Statistica
Management:
‣ Experimental planning setups
‣ Technicians and trainees management
Communication:
‣ Scientific articles and reports writing
‣ Oral communication in international congresses
Education
PhD in Behavioral Ecotoxicology, with Highest Honor
University of La Rochelle, France
Master in Marine Ecology, with Honor
University of La Rochelle, France
License in General Biology
University of La Rochelle, France
My Interests
Feel Free To Contact Me!
I you have any question, feel free to contact me 😉
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Bibliography
Peer-reviewed articles
Millot, S., Péan S., Labbé L., Kerneis T., Quillet E., Dupont-Nivet M.., Bégout M.-L. (2014). Assessment of Genetic Variability of Fish Personality Traits using Rainbow Trout Isogenic Lines. Behavior Genetics.
Péan S., Daouk T., Vignet C., Lyphout L., Leguay D., Loizeau V., Cousin X., Bégout M.-L. (2013). Long-term dietary-exposure to non-coplanar PCBs induces behavioral disruptions in adult zebrafish and their offspring. Neurotoxicology and Teratology, Vol 39: 45-56.
Vignet C., Bégout M.-L., Péan S., Lyphout, L., Leguay D., Cousin X. (2013). Systematic screening of behavioural responses in two zebrafish lines. Zebrafish, Vol 10(3): 365-375.
Benhaïm D., Bégout M.-L., Péan S., Manca M., Prunet P., Chatain B. (2013). Impact of a plant-based diet on behavioural and physiological traits in sea bass (Dicentrarchus labrax). Aquatic Living Ressources, Vol 26(02): 121-131.
Benhaïm D., Péan S., Lucas G., Blanc N., Chatain B., Bégout M.-L. (2012). Early life behavioural differences in wild caught and domesticated sea bass (Dicentrarchus labrax). Applied Animal Behaviour Science, Vol 141(1-2): 79–90.
Cousin X., Daouk T., Péan S., Lyphout L., Schwartz M.-É., Bégout M.-L. (2012). Electronic individual identification of zebrafish using radio frequency identification (RFID) microtags. Journal of Experimental Biology, Vol 215(16): 2729-2734.
Benhaïm D., Bégout M.-L., Péan S., Brisset B., Leguay D., Chatain B. (2012). Effect of fasting on self-feeding activity in juvenile Sea bass (Dicentrarchus labrax). Applied Animal Behaviour Science, Vol 136(1): 63-73.
Benhaïm D., Péan S., Brisset B., Leguay D., Bégout M.-L., Chatain B. (2011). Effect of size grading on Sea bass (Dicentrarchus labrax) juveniles self-feeding behaviour, social structure and culture performances. Aquatic Living Resources, Vol 24(04): 391-402.
Millot S., Péan S., Chatain B., Bégout M.-L. (2011). Self-feeding behaviour changes induced by a first and a second generation of domestication or selection for growth in the European sea bass (Dicentrarchus labrax). Aquatic Living Resources, Vol 24(01): 53-61.
Millot S., Péan S., Leguay D., Vergnet A., Chatain B., Bégout M.-L. (2010). Evaluation of behavioral changes induced by a first step of domestication or selection for growth in the European sea bass (Dicentrarchus labrax): A self-feeding approach under repeated acute stress. Aquaculture, Vol 306(1-4): 211-217.
Oral communications
Péan S., Daouk T., Vignet C., Lyphout L., Leguay D., Loizeau V., Cousin X., Bégout M-L. (2012). Long-term food exposure to PCB mixtures induces behavioural disruptions in adult zebrafish and their offspring. Annual Symposium of the Fisheries Society of the British Isles (FSBI), Norwich, United-Kingdom – July 9-13, 2012.
Vignet C., Le Menach K., Péan S., Lyphout L., Leguay D., Budzinski H., Bégout M.-L, Cousin X. (2012). Long term effects of an early exposure to PAHs on zebrafish behavioural responses. Annual Symposium of the Fisheries Society of the British Isles (FSBI), Norwich, United-Kingdom – July 9-13, 2012.
Péan S., Daouk T., Besson M., Loizeau V., Cousin X., Bégout M.-L. (2010). Effects of PCBs on zebrafish behaviour. 9th International Congress on the Biology of Fish, Barcelona, Spain – July 5-9, 2010.
Lyphout L., Péan S., Schwartz M-É., Daouk T., Bégout M.-L., Cousin X. (2009). Individual identification of zebrafish using Nonatec RFID tags. 1st Meeting on Emerging Technologies in Zebrafish, Bilbao, Spain – November 25-26, 2009.
Millot S., Péan S., Mayeras A.-L., Labbé L., Dupont-Nivet M., Bégout M.-L. (2009). Fish personality as a measure of phenotypic plasticity in rainbow trout clones. International Ethological Conference, Rennes, France – August 19-24, 2009.
Millot S., Péan S., Bégout M.-L., Chatain B. (2009). Chronic and acute stress effects on feeding behaviour and growth performances of different European sea bass strain (Dicentrarchus labrax). Wellfish meeting, COST 867, Isafjordur, Iceland – June 15-28, 2009.
Péan S., Millot S., Bégout M-L., Chatain B. (2009). Acute and chronic stress effects on feeding behaviour and growth performance in different strains of European sea bass (Dicentrarchus labrax). Quatrièmes Rencontre de l’Ichtyologie en France, Paris, France – March 24-27, 2009.
Lefrançois C., Luna Acosta A., Millot S., Péan S., Bégout M-L., Domenici P. (2008). Swimming performance and aerobic metabolic scope in domesticated strains of European sea bass, Dicentrarchus labrax. International Congress on the Biology of Fish, Portland, USA, July 28 – August 1, 2008.
Poster
Vignet C., Le Menach K., Péan S., Lyphout L., Leguay D., Budzinski H., Bégout M.-L, Cousin X. (2012). Long term effects of an early exposure to PAHs on zebrafish behavioural responses. 6th SETAC World Congress / SETAC Europe 22nd Annual Meeting, Berlin, Germany – May 20-24, 2012.
Cousin X., Daouk T., Péan S., Vignet C., Larcher T., Roupsard F., Lyphout L., Leguay D., Loizeau V., Bégout M.-L. (2012). Long-term food-exposure to PCB mixtures induces reproductive and behavioural disruptions in zebrafish. 6th SETAC World Congress / SETAC Europe 22nd Annual Meeting, Berlin, Germany – May 20-24, 2012.
Hunter E., Péan S., Bégout M.L. (2011). Impacts of tagging on the common sole, Solea solea. Eighth International Flatfish Symposium, IJmuiden, The Netherlands – November 5-11, 2011.
Dupont-Nivet M., Prunet P., Bégout M.-L., Pellegrini P., Khaw H.L., Millot S., Péan S., Aupérin B., Valotaire C., Rolland J., Kerneis T., Goardon L., Quillet E. (2010). Genetics of adaptation in rainbow trout: A multidisciplinary approach. Aquaculture Europe, Porto, Portugal – October 5-8, 2010.
Péan S., Daouk T., Mayeras A.-L., Besson M., Loizeau V., Cousin X., Bégout M.-L. (2010). From model to fisheries species: Behavioural studies to reveal the potential effects of contaminant on fish population. ICES Annual Science Conference, Nantes, France – September 20-24, 2010.
Péan S., Daouk T., Cousin X., Bégout M.-L. (2010). A contribution from Zebrafish behavioural ecologists. EuFishBioMed meeting, COST BM0804, London, United-Kingdom – September 8-9, 2009.
Péan S., Mayeras A.-L., Loizeau V., Bégout M.-L. (2010). Effects of organic pollutants on common sole behavior. PhD Students Meeting La Rochelle, France – April 29, 2010.
Péan S., Mayeras A.-L., Loizeau V., Bégout M.-L. (2009). Do PCBs affect fish behaviour ? International Ethological Conference, Rennes, France – August 19-24, 2009