Hi there!

I'm Samuel Péan

Web & Social Analyst, PhD in Behavioral Sciences

  • Data Nerd since 1984


From PhD in Behavioral Science to Web Analytics…

I used to track animal behavior on the field, now I’m tracking consumer behavior on the web.

Download my CV

 

Abilities

Data analysis

Google Analytics, Adobe Analytics, Excel, R


I master all the standard tools (from both Adobe and Google). I can extract data and do post-treatments using Excel or R.

Dashboarding

BIME Analytics, Power BI


I can connect both Google Analytics, Adobe Analytics, Twitter or Facebook APIs to dashboarding systems and summarize key results in few graphs.

Behavioral Analytics

Google Analytics, Adobe Analytics


I know how to analyze customers paths to identify when consumer journeys break. I can suggest optimisation to optimize the Customer Conversion Rate.

Presentation

Powerpoint


As a former Researcher, I used to synthesize my works a present in front of experts. I also used to teach so I had to be pedagogical to describe complexe things to a naive audience.

Professional Skills

Adobe Analytics
Adobe Dynamic Tag Manager
Google Analytics
Google Tag Manager
Excel (including VBA / macro)
R

Language Skills

100

Français

Bonjour, puis-je avoir une pinte de Duvel s'il vous plaît ?

75

English

Hello Sir, can I have a pint of Guinness please?

60

Italiano

Ciao! Sarebbe possibile avere une pinta di Perroni per favore?

40

Español

¡Hola! Una pinta de San Miguel, por favor.

My Last Tweets

When France wins #WC2018 during your presidency... #FRACRO https://t.co/NTH9X5PmwG

Croats so dominate the match they even score goals for France... ¯\_(ツ)_/¯ #FRACRO

Match has not yet begun and it's already a huge mess... ¯\_(ツ)_/¯ #FRACRO https://t.co/qFc7HzLYFx

Work Experience

2017

Web & Social Analyst

Wunderman

Analytics (Adobe Analytics / Google Analytics / Google Tag Manager):
‣ Tagging plan (conception & integration)
‣ Automated dashboards & reports
‣ Custom GTM triggers using jQuery

Dashboarding (Power BI):
‣ Analytics frameworks
‣ Development of dynamic dashboards based on site-centric and social metrics

Listening (NetBase):
‣ Products’ & brands’ online reputation
‣ Search for insights on generic topics for strategic planning

Conversion Rate Optimization:
‣ Website audit with UX team
‣ Consumer journey analysis
‣ Technical recommendations to optimize tracking

Voice marketing:
‣ Contribution to bot’s structure conception with UX & strategic planing
‣ Google measurement protocol integration to get consumers paths.

2014

Digital Data Analyst

GTB

Analytics (Adobe Analytics / Google Analytics / Google Tag Manager):
‣ Tagging plan (conception & integration)
‣ Automated dashboards & reports
‣ On-demand extract & analysis
‣ Weekly / Monthly cross-channel reports with the media team
‣ Custom GTM triggers using jQuery
‣ Media tags implementation

Dashboarding (BIME Analytics):
‣ Analytics frameworks
‣ Cross-canal dashboards setup & design (Adobe Analytics, DoubleClick, Facebook, Twitter, etc.)

Listening (Synthesio):
‣ Products’ & brands’ online reputation
‣ Collaboration with strategic planning to find insights on generic topics

2013

Data Analyst

Freelance

Google Analytics:
‣ Tagging plan (conception & integration)
‣ Automated reports
‣ On-demand extracts and analyses

Google Tag Manager:
‣ Triggers customization for Analytics

Programming:
‣ Chrome extensions (HTML, CSS & JS) based on Twitter & Dailymotion APIs

2008

Research Engineer, PhD Student

Ifremer

Data acquisition:
‣ Video processing (both automatic and manual) to extract behavioral data
‣ Java and VB scripts writing for image analysis

Data analysis:
‣ Data treatment from raw coordinates to locomotor behavior
‣ Statistics using R, SPSS or Statistica

Management:
‣ Experimental planning setups
‣ Technicians and trainees management

Communication:
‣ Scientific articles and reports writing
‣ Oral communication in international congresses

Education

2012

PhD in Behavioral Ecotoxicology, with Highest Honor

University of La Rochelle, France

2008

Master in Marine Ecology, with Honor

University of La Rochelle, France

2006

License in General Biology

University of La Rochelle, France

My Interests

Feel Free To Contact Me!

I you have any question, feel free to contact me 😉

Bibliography

Peer-reviewed articles

Millot, S., Péan S., Labbé L., Kerneis T., Quillet E., Dupont-Nivet M.., Bégout M.-L. (2014). Assessment of Genetic Variability of Fish Personality Traits using Rainbow Trout Isogenic Lines. Behavior Genetics.

Péan S., Daouk T., Vignet C., Lyphout L., Leguay D., Loizeau V., Cousin X., Bégout M.-L. (2013). Long-term dietary-exposure to non-coplanar PCBs induces behavioral disruptions in adult zebrafish and their offspring. Neurotoxicology and Teratology, Vol 39: 45-56.

Vignet C., Bégout M.-L., Péan S., Lyphout, L., Leguay D., Cousin X. (2013). Systematic screening of behavioural responses in two zebrafish lines.  Zebrafish, Vol 10(3): 365-375.

Benhaïm D., Bégout M.-L., Péan S., Manca M., Prunet P., Chatain B. (2013). Impact of a plant-based diet on behavioural and physiological traits in sea bass (Dicentrarchus labrax). Aquatic Living Ressources, Vol 26(02): 121-131.

Benhaïm D., Péan S., Lucas G., Blanc N., Chatain B., Bégout M.-L. (2012). Early life behavioural differences in wild caught and domesticated sea bass (Dicentrarchus labrax). Applied Animal Behaviour Science, Vol 141(1-2): 79–90.

Cousin X., Daouk T., Péan S., Lyphout L., Schwartz M.-É., Bégout M.-L. (2012). Electronic individual identification of zebrafish using radio frequency identification (RFID) microtags. Journal of Experimental Biology, Vol 215(16): 2729-2734.

Benhaïm D., Bégout M.-L., Péan S., Brisset B., Leguay D., Chatain B. (2012). Effect of fasting on self-feeding activity in juvenile Sea bass (Dicentrarchus labrax). Applied Animal Behaviour Science, Vol 136(1): 63-73.

Benhaïm D., Péan S., Brisset B., Leguay D., Bégout M.-L., Chatain B. (2011). Effect of size grading on Sea bass (Dicentrarchus labrax) juveniles self-feeding behaviour, social structure and culture performances. Aquatic Living Resources, Vol 24(04): 391-402.

Millot S., Péan S., Chatain B., Bégout M.-L. (2011). Self-feeding behaviour changes induced by a first and a second generation of domestication or selection for growth in the European sea bass (Dicentrarchus labrax). Aquatic Living Resources, Vol 24(01): 53-61. 

Millot S., Péan S., Leguay D., Vergnet A., Chatain B., Bégout M.-L. (2010). Evaluation of behavioral changes induced by a first step of domestication or selection for growth in the European sea bass (Dicentrarchus labrax): A self-feeding approach under repeated acute stress. Aquaculture, Vol 306(1-4): 211-217.

Oral communications

Péan S., Daouk T., Vignet C., Lyphout L., Leguay D., Loizeau V., Cousin X., Bégout M-L. (2012). Long-term food exposure to PCB mixtures induces behavioural disruptions in adult zebrafish and their offspring. Annual Symposium of the Fisheries Society of the British Isles (FSBI), Norwich, United-Kingdom – July 9-13, 2012.

Vignet C., Le Menach K., Péan S., Lyphout L., Leguay D., Budzinski H., Bégout M.-L, Cousin X. (2012). Long term effects of an early exposure to PAHs on zebrafish behavioural responses. Annual Symposium of the Fisheries Society of the British Isles (FSBI), Norwich, United-Kingdom – July 9-13, 2012.

Péan S., Daouk T., Besson M., Loizeau V., Cousin X., Bégout M.-L. (2010). Effects of PCBs on zebrafish behaviour. 9th International Congress on the Biology of Fish, Barcelona, Spain – July 5-9, 2010.

Lyphout L., Péan S., Schwartz M-É., Daouk T., Bégout M.-L., Cousin X. (2009). Individual identification of zebrafish using Nonatec RFID tags. 1st Meeting on Emerging Technologies in Zebrafish, Bilbao, Spain – November 25-26, 2009.

Millot S.Péan S., Mayeras A.-L., Labbé L., Dupont-Nivet M., Bégout M.-L. (2009). Fish personality as a measure of phenotypic plasticity in rainbow trout clones. International Ethological Conference, Rennes, France – August 19-24, 2009.

Millot S.Péan S., Bégout M.-L., Chatain B. (2009). Chronic and acute stress effects on feeding behaviour and growth performances of different European sea bass strain (Dicentrarchus labrax). Wellfish meeting, COST 867, Isafjordur, Iceland – June 15-28, 2009.

Péan S., Millot S., Bégout M-L., Chatain B. (2009). Acute and chronic stress effects on feeding behaviour and growth performance in different strains of European sea bass (Dicentrarchus labrax). Quatrièmes Rencontre de l’Ichtyologie en France, Paris, France – March 24-27, 2009.

Lefrançois C., Luna Acosta A., Millot S., Péan S., Bégout M-L., Domenici P. (2008). Swimming performance and aerobic metabolic scope in domesticated strains of European sea bass, Dicentrarchus labrax. International Congress on the Biology of Fish, Portland, USA, July 28 – August 1, 2008.

 

Poster

Vignet C., Le Menach K., Péan S., Lyphout L., Leguay D., Budzinski H., Bégout M.-L, Cousin X. (2012). Long term effects of an early exposure to PAHs on zebrafish behavioural responses. 6th SETAC World Congress / SETAC Europe 22nd Annual Meeting, Berlin, Germany – May 20-24, 2012.

Cousin X., Daouk T., Péan S., Vignet C., Larcher T., Roupsard F., Lyphout L., Leguay D., Loizeau V., Bégout M.-L. (2012). Long-term food-exposure to PCB mixtures induces reproductive and behavioural disruptions in zebrafish. 6th SETAC World Congress / SETAC Europe 22nd Annual Meeting, Berlin, Germany – May 20-24, 2012.

Hunter E., Péan S., Bégout M.L. (2011). Impacts of tagging on the common sole, Solea solea. Eighth International Flatfish Symposium, IJmuiden, The Netherlands – November 5-11, 2011.

Dupont-Nivet M., Prunet P., Bégout M.-L., Pellegrini P., Khaw H.L., Millot S., Péan S., Aupérin B., Valotaire C., Rolland J., Kerneis T., Goardon L., Quillet E. (2010). Genetics of adaptation in rainbow trout: A multidisciplinary approach. Aquaculture Europe, Porto, Portugal – October 5-8, 2010.

Péan S., Daouk T., Mayeras A.-L., Besson M., Loizeau V., Cousin X., Bégout M.-L. (2010). From model to fisheries species: Behavioural studies to reveal the potential effects of contaminant on fish population. ICES Annual Science Conference, Nantes, France – September 20-24, 2010.

Péan S., Daouk T., Cousin X., Bégout M.-L. (2010). A contribution from Zebrafish behavioural ecologists. EuFishBioMed meeting, COST BM0804, London, United-Kingdom – September 8-9, 2009.

Péan S., Mayeras A.-L., Loizeau V., Bégout M.-L. (2010). Effects of organic pollutants on common sole behavior. PhD Students Meeting La Rochelle, France – April 29, 2010.

Péan S., Mayeras A.-L., Loizeau V., Bégout M.-L. (2009). Do PCBs affect fish behaviour ? International Ethological Conference, Rennes, France – August 19-24, 2009